Samsung Experience
Branding, Digital, ExperienceSamsung Experience
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How we executed on the Samsung Experience
We were requested to develop a conceptual look and feel for the Samsung Experience. The user needed to interact with various lifestyle niches such as music, night life, fashion, sport, entertainment and technology.
We designed the user experience with a specific drive to keep bringing the user back to the app. We introduced specials, competitions and upcoming events and ticket sales through the app. We went for a dark and sophisticated feel to emulate the lifestyle aspect of the app experience.
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