SA Cardiosynthetics

Entrepreneur and medical innovator Murray Legg, got us involved with his very exciting replacement heart valve project. We were completely blown away by the technology he and his team are developing, and jumped at the opportunity to work with him.

We were asked to develop the full brand and visual language along with the correlating brand touch points: corporate identity items; office vinyl and front-end website design.

The medical innovation space is fiercely competitive and once technology has been developed, it can be recreated. We, therefore, designed a brand and visual language which is standout and different to the usual clinical approach to medical branding. The intricacy of the logo mark represents the complexity of the process and the years of research and testing that have gone into making this a reality. The website takes the user on a journey through the development of the product and gives insight into the heart valve with full screen images.