Danny K
Digital, ExperienceDanny K
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How we executed on Danny K
Danny K approached Wonderland before his latest album ‘Good Look’ was released. He had partnered with Samsung and wanted to develop an app that would promote his new release. Samsung wanted to target Samsung device owners and gift them Danny’s new album for free.
We were very excited about partnering with such an influential and do good icon in South Africa and jumped at the opportunity to design and develop this app. From a design perspective we wanted the app to be a platform that users would return to for their Danny fix. We included functionality for the album to be purchased once the promotion came to a close, included a gallery area, news highlights, social intergration and all of Danny’s music videos.
We also designed and developed the desktop website which promotes the app, links to the album purchase, has a bio of Danny and includes a booking area. Once the Samsung promotion came to a close we released the iOS version of the app. We thoroughly enjoyed working Danny and his team.